Now if you look closely you'll see a "litter bike" by the flying cat's tail.
Also, if it's unclear what's going on here, basically I'm enjoying the Moon's low gravity by hurling cats.
There's a whole bag of 'em just out of frame.
Secondly, every few months we get a story from one of the white collar publications about how cycling is the new golf and how high-powered Freds are half-wheeling and dealing:
It's ironic that VeloNews, the golfiest of all the cycling publications, disagrees.
Anyway, here's the latest one from the Wall Street Journal:
'I have executives say, ‘Send me your cycling calendar.’ They’re using it to decide which conferences to attend' https://t.co/RgggOpKXAv— The Wall Street Journal (@WSJ) June 21, 2018
Which starts off with a bit of a head-scratcher:
I see what the writer was getting at, but was there ever a time when you'd tell people you ride bikes and they'd respond: "Wait, you mean cycling? That obscure sport for kids?"
But that's just nitpicky and I'll take a story like this over another anti-bike lane editorial any day. In fact my only real problem with this story is that it made me anxious, because apparently I'd better get myself a cycling calendar right away if I ever want to get ahead:
“I have executives say, ‘Send me your cycling calendar.’ They’re using it to decide which conferences to attend,” says Ben Rabner, Adobe’s head of experiential marketing, who founded the bike program five years ago.
Okay, here you go!
Have your people call my people.
By the way, when I googled "Cycling Calendar," that was pretty much the only result that was safe for work. So it's only a matter of time before some male executive desperate to pass himself off as a cyclist sends one of the NSFW ones and winds up out of a job.
I was also intrigued to learn that there are people who use Fred rides to choose high-powered law firms:
“When potential clients are choosing a law firm,” says Edwards, “chemistry is important. If we can get to know them in a more informal setting, like on a bike, it’s a good way to find out if you get along.”
That's interesting, because usually the way you meet lawyers while cycling is when they hand you their business card as you're being loaded into an ambulance.
I do take issue with this claim however:
It’s also an inherently social sport, thanks to drafting—following in a tight “pace line” formation where a lead cyclist (or two, side by side, in a double pace line) cut the wind for the cyclists behind them.
I maintain that pacelines are inherently antisocial. After all, how do you chat in a paceline? Unless your idea of conversation is shouting into someone else's asshole then this doesn't make sense.
Then again, I'm a bike blogger who fires off wisecracks from the couch, so we should always keep in mind that when it comes to the corporate world I have no idea what the fuck I'm talking about.
Still, even I can see that this is an unfortunate bit of branding:
O’Neill quit his job to build out ICE, now 1,000 members strong. Sponsors (like Vodafone Global Enterprise and EY’s Data and Analytics Practice) get their brand on the club’s “kit” (cycling gear), website and social-media presence and have the chance to offer sessions at the breakfast that follows the rides. Sponsors can also seed the club with a couple of their own cycling employees. (O’Neill says sales talk is frowned upon by sponsors unless it springs up naturally.) There are ICE chapters in Australia, Singapore, Hong Kong and the U.K., and there are plans for seven more cities by 2023, including at least two in the U.S.
Seriously, you're going to launch a company in the US called ICE now?
(Via here.)
Of course we are dealing with corporate America, so maybe it's perfect branding.
I guess it pays to know your customer.
from Bike Snob NYC https://ift.tt/2M6OBLh
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