Hey, I've been out of cash and employees for over 11 years now, yet here I still am, go figure.
Anyway, Renovo's story is a dramatic one, featuring no less than two (2) heart attacks, one of them fatal. It also turns out making bikes out of wood takes a long time and isn't easy, who'da thunk it?
Tyler Robertson, a former employee in charge of marketing who worked for the company in the summer of 2014, recalled in an interview today that they faced, “massive delays in production.” While the CNC construction method sounds quick and easy (Wheeler told me back in 2008 that his CNC process, “Lends itself to high volume production”), the truth was much more complicated. “It was a really hands-on, meticulous process,” Robertson said. Adding to the problem were customers frustrated by longer than expected delays. Robertson says they were promised a bike in six-to-eight weeks; but some people on the list had been waiting as much as two years. As word spread of the delay (there are several very negative Yelp reviews during this period), many customers cancelled their orders.
Let's all just go ahead and blame millennials with their apps and their smartphones and their need for instant gratification and their completely unreasonable expectation that bicycles should be reasonably priced and available for immediate purpose.
And of course let's also blame me:
(Thanks Chris DiStefano for alerting me to this.)
I'd argue if I could.
from Bike Snob NYC https://ift.tt/2yj2ReH
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