The current sponsor of Tiger’s World Challenge Tournament is Hero Motocorp, an India-based motorcycle and scooter manufacturer. Tiger serves as their international brand ambassador.
Americans likely won’t be familiar with Hero, because as far as I can tell their bikes are not sold in the United States. Several articles said Hero was schedule to begin US sales in 2016, but my online search has failed to turn up any dealers.
For the curious, here’s the short story of Hero:
Hero dates to 1956, when it was started as Hero Cycles by two brothers, Dr. Brijmohan Lall Munjal and Pawan Munja. By 1975, it was the largest bicycle manufacturer in India. In 1983, the company signed a joint agreement with Honda of Japan, becoming Hero-Honda. That agreement ended in 2010, and the Hero Group has subsequently purchased Honda’s shares.
Hero Motocorp is currently the largest motorcycle and scooter manufacturer in the world.
Association with Tiger Woods is not Hero MotoCorp’s first excursion into golf. The company has been the sponsor of the Indian Open Golf Tournament since 2005. It also sponsors field hockey and cricket tournaments.
I do hope they open outlets in the US. I have long wanted to buy a scooter for short trips around town. I like this one from their catalogue:
The post What is Hero Motocorp and Why Are They Sponsoring A Golf Tournament? appeared first on GolfBlogger Golf Blog.
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